Finding ROI with Online Ad Campaigns

Resource Overview

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice for implementing online advertising campaigns, such as Google AdWords and other pay-per-click (PPC) campaigns, and and evaluating the return on investment (ROI) for these campaigns.

Read this brief 2-page guide to learn:

  • The Benefits of Online Advertising Campaigns
  • How to Determine ROI On Campaigns
  • What Are the Key Considerations
  • Action Plan for Implementing Campaign & Evaluating ROI
  • Identify ROI With Our Online Advertising ROI Calculator


Read this report to learn how to implement an online advertising campaign and how to find the ROI for each campaign.  Begin evaluating the ROI on your campaigns by utilizing our Online Advertising ROI Calculator.

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