Free Web Analytics from Google

Resource Overview

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.


Related Resources

Executive Summary

Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

This short 2-page How-To Guide includes insights into the following areas:

  • Google Analytics Features
  • What are the Benefits of Google Analytics?


This guide has been designed to provide marketing professionals with practical advice about Google Analytics.

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