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Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.


In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Tag Management Best Practices

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.


A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.


In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Marketing Automation Software Selection

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.

Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.


This guide provides practical advice for implementing a Marketing Automation strategy.


This guide provides practical advice for building effective email marketing campaigns.


A guide for implementing an effective lead generation & marketing automation program.

A self-assessment to evaluate your marketing automation and lead generation capabilities.

A tool designed to help you analyze leads, and identify strong prospects.

Use this to calculate the overall financial impact that Marketing Automation can have on your business.

Use this matrix to obtain info about key marketing automation vendors.

Use this tool to define, track, and report on your key lead generation metrics.

Use this tool to evaluate your lead generation initiatives.

Use this process diagram to communicate your lead generation & nurturing process.

Use this tool to evaluate your organization’s lead generation program maturity.

Use this matrix to compare marketing automation vendor solutions based on your requirements.

A template to write an RFP for marketing automation software.

A template to write an RFP for marketing automation consulting services.

A template to create a business case for an investment in a Marketing Automation solution.

A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.