Automating Lead Generation

Resource Overview

A guide for implementing an effective lead generation & marketing automation program.


Executive Summary

Lead Generation is the top priority for marketing directors. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

How Will This How-To Guide Help You? 

1 – Proven Step-By-Step Framework 

2 – Clearly Defined Action Items 

3 – Practical Templates & Tools (90) 

This guide was created to help you assess your capabilities, develop an effective lead generation strategy, organize resources & responsibilities, design and produce marketing collateral, increase website traffic & functionality, develop public/analyst relations, understand marketing automation options, and implement lead generation programs. 

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.