Marketing Automation Vendors Matrix

Resource Overview

Use this matrix to obtain info about key marketing automation vendors.


Related Resources

Your Problem

You need to learn about key marketing automation vendors. You are required to collect basic information that will allow you to have a better understanding of what a marketing automation vendor can provide to your company.

Our Solution

We created a Microsoft Excel matrix with information about marketing automation vendors. This matrix was created with the purpose of helping you receive a better understanding of the key players in the marketing automation space.

In our template we have provided space for 30 marketing automation vendors, and a section where you can add additional information. The sections we present include the target company, business model, offerings, highlights, customers and pricing information. This template is completely customizable, and will allow you to compare marketing automation vendors.

For background info, read our Executive Summary: Implementing a Marketing Automation Solution

Key Benefits

  • save time from searching random websites
  • provides descriptions of over 30 vendors
  • save 20 hours researching online
  • tells you key information and pricing


Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)