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Free
Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free
Account Based Marketing (ABM) Consortium Report - 2017

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

Free

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

Free
Marketing Automation Solution Study

Our Marketing Automation (MA) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Free

In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

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This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.

Free

This How-To Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.

Free
Channel Marketing Automation: Strategies & Best Practices

This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.

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Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.

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In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

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eWorkshop: Funnel Flow Benchmarking Study - 2017

This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.

Free
Tag Management Guide

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

Free
Lead Scoring: Five Steps to Getting Started

A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

Free

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Free
marketing automation software vendor selection process

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.

Free
align sales and marketing with lead nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

Free

This guide provides practical advice for implementing a Marketing Automation strategy.

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This guide provides practical advice for building effective email marketing campaigns.

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how to create leads

A guide for implementing an effective lead generation & marketing automation program.

lead acquisition model

Use this process diagram to communicate your lead generation & nurturing process.

Use this tool to define, track, and report on your key lead generation metrics.

Free

Learn how world-class Enterprises are standardizing company-wide analytics and reporting in order to clearly prove the impact their investments have on the organizations top line growth.

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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

Free

Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

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