Learn how world-class Enterprises are standardizing company-wide analytics and reporting in order to clearly prove the impact their investments have on the organizations top line growth.
Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.
Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.
This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack.
In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.
In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.
In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.
Our Marketing Automation (MA) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
Use this tool to define, track, and report on your key marketing automation performance metrics.
A template to document your marketing automation objectives, initiatives, measures, and targets for the next 12-18 months.
This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.
This How-To Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.
This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.
Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.
In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.
This How-To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.
A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
A guide to help you align your sales & marketing functions to improve lead nurturing.
This guide provides practical advice for implementing a Marketing Automation strategy.
This guide provides practical advice for building effective email marketing campaigns.
A guide for implementing an effective lead generation & marketing automation program.
A self-assessment to evaluate your marketing automation and lead generation capabilities.
A tool designed to help you analyze leads, and identify strong prospects.