Lead Generation Objectives Scorecard

Resource Overview

A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.


Related Resources

Your Problem

You need to document a tactical plan for lead generation in order to get buy-in and organize your team.

Our Solution

Our Lead Generation Objectives Scorecard demonstrates key business objectives, programs, metrics and timeframes for your lead generation initiative over the next 12-18 months.  This simple, one-page Microsoft Excel 'strategy scorecard' efficiently identifies and communicates the purpose of your lead generation initiative in order to share your plan with your executive team.

For background info, read our Executive Summary: Design a Lead Generation Scorecard

Key Benefits

  • increased credibility from defined metrics
  • more accountability for team members
  • support for budget approval
  • save 2 hours on formatting
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Budgeting