Marketing Automation Vendor Evaluation

Resource Overview

Use this matrix to compare marketing automation vendor solutions based on your requirements.

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Your Problem

You need to choose the right marketing automation vendor for your organization and justify your decision.

Our Solution

We created the Marketing Automation Vendor Evaluation to help you find the Marketing Automation vendor that best fits your organization.  Use this Microsoft Excel matrix to compare marketing automation vendor solutions based on your requirements. For each requirement, rank vendors based on their ability to deliver on your need (1-Does Not Support, 2-Meets Requirement, 3-Ideal Solution).

Key Benefits

  • logical apples-to-apples comparison
  • documents requirements & necessity
  • provides visual report for results
  • helps you negotiate with vendors
  • save 10 hours on research & formatting
  • focuses vendor demo presentations

 

Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)