Tag Management Best Practices

Resource Overview

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

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Executive Summary

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

Marketers are working in an era where much of what they do is digital marketing.  The capabilities for marketers to create stunning digital experiences and track a visitors journey through a website were unheard of less than a decade ago.  The increasing sophistication of digital marketing is underpinned by a technology component that many marketers remain ignorant of: the tag.  The technologies and applications that leverage tags are legion and comprise the core of marketing’s infrastructure, such as analytics and marketing automation.  The importance and impact of tags is such that marketers need a better understanding of them so they can manage them more effectively.  

Read this 6-page guide to learn:

  • The definition of tags
  • How tags are used
  • The importance of tag management
  • Tag management implementation plan
     

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