Marketing Automation Business Case

Resource Overview

A template to create a business case for an investment in a Marketing Automation solution.
Downloads
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Your Problem

You need to get approval for starting a marketing automation project.

Our Solution

We created the Marketing Automation Business Case to help you create a business case for an investment in a Marketing Automation software solution. This template is a formal management communication document that provides an opportunity overview, key success factors, assumptions & decision-making criterion, business impact analysis, sensitivity analysis, risks, contingency plans, and action-oriented recommendations.

For background info, read our Executive Summary: Implementing a Marketing Automation Solution

Key Benefits

  • increased credibility for project manager
  • comprehensive 9-page template
  • support for budget approval
  • save 4 hours on writing & formatting
  • provides a real-world example

 

Microsoft Word Document

Estimated Time Required: 6 Hours

Skills Required: Business Writing (Advanced)