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This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.
Use this template to define, track, and report your Influencer Marketing campaign metrics.
Use this tool to create a public relations calendar for 2020 that will allow you to plan & report on your public relations activities throughout the year.
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.
Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.
Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.
Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.
Use this to define, track and report on your Demand Generation metrics.
Use this template to detail all of the elements of an important initiative you will embark on in the upcoming year.
Use this to define, track and report on your Customer Engagement metrics.
Use this calendar to organize the dates of distribution for your video marketing program in 2019.
Use this tool to track all your projects for 2019, assign ownership & allocate resources, document scope, budget and timelines.
Use the 2019 Employee Holiday Calendar to keep track of employee vacation days, personal days and sick days.
Use this database to document the details of each video in your program and track your videos by content type.
Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.
Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.
Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
Use this to organize important information for all of your conference attendees.
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