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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

Lead Generation Framework

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Use this Lead Generation Framework to define the activities required to successfully create, plan and execute a lead generation plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this lead generation framework include:

  1. Understand
  2. Plan
  3. Define
  4. Implement
  5. Programs
  6. Evaluate