eWorkshop: Lifecycle Marketing - Producing Better Engagement, Retention and Increased Revenue

Resource Overview

Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.

 

eWorkshop Description:

While only about 1 in 5 marketing organizations are currently marketing across all lifecycle stages, those that are realize more revenue. Having success marketing across the entire customer lifecycle isn’t difficult. It simply requires understanding the critical success factors and having the discipline to ensure they are in place. 

Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.
 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.