The State of Email Engagement Video Infographic

Resource Overview

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

Related Resources


Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.

The study identified many best practices you can apply to improve your results, which you can find detailed within the report, but the infographic provides you with 5 to get you started:

  1. Metrics
  2. Segmentation
  3. Personalization
  4. Sending Frequency
  5. Triggered Messaging

Download the full report, The State of Email Engagement, and bring yourself up to date, with the current state of email marketing today!

To review all of our current infographics, click here!