Resource Overview

Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.

Shopper Marketing Framework

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Use this Shopper Marketing Framework to define the activities required to successfully create, plan and execute a shopper marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this shopper marketing framework include:

  1. Learn
  2. Analyze
  3. Plan
  4. Technology
  5. Execute
  6. Measure