Develop Customer Centricity CRM Best Practices Guide

Executive Summary

This Guide has been designed to provide practical advice for adopting a customer-centric business strategy. Customer Relationship Management (CRM) is a top priority for mid-sized enterprises; leverage it effectively to differentiate your firm.

Read this guide to:

• Understand the Definition of CRM
• Develop a Return on Investment Strategy
• Identify Implementation Costs & Benefits
• Perform a Cost/Benefit or ROI Calculation
• Differentiate CRM System Architectures
• Learn CRM Features & Functionality
• Build a Business Case & Project Charter for CRM
• Identify Risks & Key Success Factors
• Provide Implementation Best Practices

Read this guide to learn how to make customer relationship management work for your organization. 

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