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Vidyard and Demand Metric recently partnered to understand how organizations and business professionals are using video while working remotely, what non-traditional use cases have emerged, and what impact video is having.


Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.


Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

The State of Video Research Report

This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.

The State of Virtual Selling

Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants.

Video Marketing Posting Calendar 2023

Use this calendar to organize the dates of distribution for your video marketing program in 2023.


Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.


You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

Interactive Video Infographic

This video infographic provides statistics and best practices for interactive video.


Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.


In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.


This eWorkshop was presented by the CMO of Vidyard, Tyler Lessard, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses Video Marketing as a science and an art form.

Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.


Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.

Discover how video marketing works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of video marketing including lead nurturing and scoring.

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Document the responsibilities and job requirements for a video marketing manager within your organization.

Use this budget template to set and track your video marketing budgets.

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Use this database to document the details of each video in your program and track your videos by content type.