The State of Virtual Selling Research Report

Resource Overview

Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants.


Related Resources


Video has quickly become one of the most important and widely adopted channels for sales outreach. However, the results that sales professionals get from using video can vary significantly. 

In just a couple of years, remote selling went from novelty to norm. Virtual selling is now a key skill in every seller’s toolkit—even when looking beyond the pandemic and into the future of sales. Want to make connections with prospects and customers? Virtual sales tactics are a necessity, even if their office is just down the block. This study asked sales pros about the pervasiveness, impact, and potential of video-powered virtual selling. Here’s what the industry is saying.

Table of Contents

  1. Key Findings 
  2. Virtual Selling Overview
  3. Custom-Recorded Video Usage
  4. How Sales Teams use Custom-Recorded Video
  5. Custom-Recorded Video Performance
  6. Action Plan 
  7. Methodology

This 2021 State of Virtual Selling survey was administered online from June 1, 2021, to June 15, 2021. During this period, 1096 responses were collected, and 619 were qualified and complete enough for inclusion in the analysis. Only valid or correlated findings are shared in this report.