State of Interactive Video - Video Infographic

Executive Summary

Does interactive video drive increased customer engagement and conversion rates?

Demand Metric surveyed 515 professionals - mainly in B2B organizations - to learn more about the current definitions, adoption, applications and effectiveness of interactive video.

The study found that driving better engagement and eLearning are the top two applications for interactive video with 70% of organizations indicating that interactive video engages well or very well.

If you are planning to use interactive video, watch this video infographic and read the report to get vital benchmarks for how interactive video is currently being used and understand the value organizations are getting from it.