Resource Overview

Use this tool to assess the alignment between your Sales and Marketing functions.

Sales & Marketing Alignment Tool

Downloads
3,256

Your Problem

You need to assess the alignment between your Sales and Marketing functions.

Our Solution

We created the Sales & Marketing Alignment Tool can be used to identify gaps in alignment between the sales and marketing departments. This prescriptive self-assessment tool assesses the following alignment areas: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials.

Key Benefits

  • assesses relationship between sales & marketing
  • identifies gaps between the 2 departments
  • offers recommendations for relationship improvement
  • easy-to-use Excel format
  • save time on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 6 Hours

Skills Required: Business Analysis