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Resource Overview

Use this tool to assess the alignment between your Sales and Marketing functions.

Your Problem

You need to assess the alignment between your Sales and Marketing functions.

Our Solution

We created the Sales & Marketing Alignment Tool can be used to identify gaps in alignment between the sales and marketing departments. This prescriptive self-assessment tool assesses the following alignment areas: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials.

Key Benefits

  • assesses relationship between sales & marketing
  • identifies gaps between the 2 departments
  • offers recommendations for relationship improvement
  • easy-to-use Excel format
  • save time on formatting

Microsoft Excel Spreadsheet

Estimated Time Required: 6 Hours

Skills Required: Business Analysis