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Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

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Our Public Relations Maturity Model was designed to help organizations by providing a road-map for improving their PR efforts and capabilities.

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Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

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Our Mobile Marketing Maturity Model was designed to help organizations by providing a road-map for improving their mobile marketing capabilities.

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Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.

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Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.

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In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

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Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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A roles matrix to help you organize your Digital Marketing efforts.

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This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

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Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free
Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

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This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

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In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

Free

Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.

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Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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Sales Intelligence Solution Study

Our Sales Intelligence Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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Our CPQ Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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Our Marketing Automation (MA) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Free
Sales Communication Solution Study

Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Free

Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Free

In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.

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In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

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In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

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