eWorkshop: Striking it Rich with Sales Enablement

Resource Overview

In this eWorkshop, our Chief Analyst, Jerry Rackley, will describe the current Sales Enablement landscape, best practices and how webinars & web conferencing can facilitate the success of this function.

Downloads
31

eWorkshop Description:

Most organizations agree that Sales Enablement is a function that helps develop and implement strategy to improve the sales process.  However, confusion surrounding how to orient, communicate about, measure and manage sales enablement causes it to underperform in many organizations.   

How can Sales Enablement best do what its name implies? During this webinar, Demand Metric chief analyst Jerry Rackley will:

  • Share data from a recent study to describe the current Sales Enablement landscape
  • Present best practices for Sales Enablement
  • Discuss how webinars and web conferencing solutions can facilitate the success of this function, helping it live up to the promise of its name
     

About the Instructor:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.  During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. 

About the Sponsor:

Whether your need is holding a small virtual meeting or hosting a large webinar, ReadyTalk can meet your needs. We provide audio and web conferencing services that are highly reliable, affordable and easy to use, so you can focus on the substance of your meeting rather than the technology behind it. 

Act-On Sponsor Demand Metric Webinar Lead Generation