Channel Marketing Automation

Executive Summary

Companies that sell their products and services through resellers, dealers, distributors and other channel partnerships know that the lifeblood of their sales and profits rests on the quality of their channel relationships. Yet, due in large part to the complexity of their distributor networks, traditional marketing automation software has not provided these companies with the benefits enjoyed by other marketing and sales organizations. Until now.

A new breed of marketing automation software that combines the best features of asset management, marketing automation functionality and Sales Enablement capabilities is emerging, specifically to address the challenges of channel partnerships. We call it Channel Marketing Automation.

This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.

This 6-page guide includes the following sections:

• What is Channel Marketing Automation?
• Channel Marketing Automation Benefits
• Best Practices for Channel Marketing Automation
• Vendor Selection Criteria

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