eWorkshop: Sales & Marketing Analytics

Resource Overview

This eWorkshop presents results from the sales & marketing analytics study, focusing its attention on the tools; sources of data and techniques marketers are using to drive their analytics efforts.

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eWorkshop Description

…the tools, technologies and data marketers use for analytics

The reasons marketers have a sales and marketing analytics process are many and compelling.  From a practical perspective, which analytics tools are in use, most effective and helping drive the most beneficial changes in the organizations that are using them? Demand Metric has recently completed a study, sponsored by Tableau, to find out. 

This eWorkshop presents the results of this study, focusing its attention on the tools; sources of data and techniques marketers are using to drive their analytics efforts.  

Input from over 300 organizations was gathered to provide a practical, composite view of not only tool and data use, but also effectiveness in the sharing and collaboration around analytics results. Attendees can learn how their analytics process compares; gaining insights and ideas for making their analytics deliver better results.
 

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from start-ups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

About the Sponsor:

Put together an Academy-Award winning professor, a brilliant computer scientist at the world's most prestigious university, and a savvy business leader with a passion for data. Add in one of the most challenging problems in software - making databases and spreadsheets understandable to ordinary people. You have just recreated the fundamental ingredients for Tableau.

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