eWorkshop: How Companies Use Social Media Analytics

Resource Overview

This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..


Related Resources

eWorkshop Description

  • 70% of organizations don't know what kind of ROI their social media efforts are delivering
  • Almost one-third don't know how much of their revenue was influenced by social media
  • Almost three-fourths of executives use social media insights and intelligence to influence their decision-making  

This data comes from a new Demand Metric study, sponsored by NetBase, on social media analytics. The study reveals how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics.
Join us for a free eWorkshop where Demand Metric Chief Analyst Jerry Rackley will share the results of this study.  If you're trying to create the business case, benchmark your own use or simply learn some best practices for social media analytics, this eWorkshop is ideal.

BONUS: eWorkshop attendees will receive a free copy of the Social Media Analytics Benchmark Study report.

About the Instructor:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from start-ups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

About the Sponsor:

NetBase provides real-time, fast and accurate Social Media Analytics solutions that help businesses grow. Their advanced natural language processing (NLP) technology is uniquely capable of understanding and classifying complex language to ensure businesses are making decisions based on highly accurate data.

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