Understanding Location-Based Advertising

Resource Overview

This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.


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Executive Summary

With smartphone ownership growing steadily by the quarter, the need for companies to focus more intently on mobile marketing strategies is now an imperative.  As more marketers flood into the mobile marketing sphere, it is important for them to ensure that their company’s mobile presence is competitive and relevant.

In the ongoing battle to stay competitive and relevant, during 2014 one of the most critical mobile marketing concepts organizations should evaluate is location-based advertising.  Utilizing location-based data to illicit direct foot traffic to a brick-and-mortar location is as effective, if not more so, than email marketing coupons or online store discounts.

Read this 4-page guide to learn:

  • The definition of location based advertising (LBA)
  • The benefits of implementing LBA
  • Common LBA strategies

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