eWorkshop: 2014 Digital Marketing Landscape

Resource Overview

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the platforms, practices, agility, investment and results of creating digital customer experiences.

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eWorkshop Description:

The digital marketing landscape is evolving rapidly.  What directions will organizations take in 2014, and what challenges and benefits will they experience as they try to create rich, digital experiences that influence their brands?

A recent Demand Metric study examined the platforms, practices, agility, investment and results of creating digital customer experiences.  This eWorkshop presents the study findings derived from over 500 responses to the Digital Marketing Landscape survey conducted in November, 2013.  

Workshop attendees can learn:

  • What's working now
  • What organizations are planning to do in 2014
  • How to step-up their digital marketing game

 

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from start-ups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

About the Sponsor:

ion goes beyond landing pages— with software that creates, launches and tests extraordinary web, mobile and responsive experiences with a simple drag-and-drop interface that anyone can use—no technical or design skills required. These qualitatively superior landing experiences significantly improve lead generation and customer acquisition.

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