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This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.


This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Starting Out with Sales Enablement

A guide to help you begin a sales enablement initiative.

Use this tool to define, track, and report on your key sales enablement performance metrics.

Use this matrix to obtain info about key sales enablement system vendors.

A template to create an request for proposal (RFP) for a sales enablement system.

A template to quickly document the role and responsibilities for this position.

An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.

A template to document your sales enablement objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to help you measure your organization's readiness for a Sales Enablement initiative.


This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.


This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

A template to document "buying stages" for each of your buyer personas.

Use this template to create buyer personas for the key buyers that you intend to target.

Formalizing the Sales Support Function

A guide to help you standardize and formalize the sales support function within your organization.

Documenting Sales Call Opportunities

A guide to help you increase profitability by documenting all of your sales call opportunities.


This guide provides practical advice for converting to a consultative selling approach.


This guide provides practical advice for analyzing past sales, and achieving future targets.

A template to help you illustrate the purchase process for your product.

A tool for determining if you should bid on a business opportunity.

A template for providing a high level status report for each of your key accounts.

Use this tool to create an action plan to win more business from your top accounts.

A form that evaluates and helps to prioritize requests for new product features.

A checklist to ensure you have provided all the tools your sales team will need.

A worksheet to help you develop effective probing questions.