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This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.


This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Starting Out with Sales Enablement

A guide to help you begin a sales enablement initiative.

Use this tool to define, track, and report on your key sales enablement performance metrics.

Use this matrix to obtain info about key sales enablement system vendors.

A template to create an request for proposal (RFP) for a sales enablement system.

A template to quickly document the role and responsibilities for this position.

An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.

A template to document your sales enablement objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to help you measure your organization's readiness for a Sales Enablement initiative.


This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.


This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

Use this template to create buyer personas for the key buyers that you intend to target.

A template to document "buying stages" for each of your buyer personas.

Formalizing the Sales Support Function

A guide to help you standardize and formalize the sales support function within your organization.

Documenting Sales Call Opportunities

A guide to help you increase profitability by documenting all of your sales call opportunities.


This guide provides practical advice for converting to a consultative selling approach.


This guide provides practical advice for analyzing past sales, and achieving future targets.

A template to help you illustrate the purchase process for your product.

Use this database to ensure your marketing collateral is up-to-date and well distributed.

This tool enables you to easily create charts for actual and forecasted revenue.

Use this tool to prioritize and manage sales opportunities.

Use this to evaluate the skills of new hires or seasoned veterans on your sales team.

Use this tool to collect quarterly productivity metrics, based on using our Sales Productivity Metrics tool on a monthly basis.

Use this tool to collect Productivity Metrics, based on using our Daily Productivity Report template for each sales representative.