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the_state_of_digital_asset_management_2020

Demand Metric and Brandfolder asked 3,400+ marketers and creatives how they store, organize, manage, create, distribute, optimize, and analyze their digital assets.

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 the_state_of_crm_data_management_2020

Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives. 

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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Use this sales enablement framework to define the activities required to successfully create, plan and execute a sales enablement program.

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Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.

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Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.

ABM Key Account Plan Canvas Template

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

ABM Campaign Planning Tool

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

Linking Content to Revenue in Consulting Firms

Demand Metric recently partnered with Seismic to better understand how Consulting firms utilize technology to improve the collaboration between business development and marketing, and the results are in!

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Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

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Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.

Our Sales Intelligence Maturity Model was designed to help organizations by providing a road-map for improving their Sales Intelligence efforts and capabilities.

Our Sales Communication Maturity Model was designed to help organizations by providing a road-map for improving their Sales Communication efforts and capabilities.

Enablement KM Maturity Model

Our Enablement KM Maturity Model was designed to help organizations by providing a road-map for improving their Enablement KM efforts and capabilities.

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

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This webinar highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology with insights from the “Sales Enablement Technology” benchmark report.

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Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.

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This video infographic provides statistics and best practices for sales content.

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This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.

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Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

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Our Sales Training Maturity Model was designed to help organizations by providing a road-map for improving their sales training efforts and capabilities.

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This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

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Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.

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