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Use this to create fictional personas for the key shoppers you intend to target.


Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.


Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.


This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.   


Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.


This webinar will examine the role of the sales proposal in today’s buyer-centric world and present proven strategies to better align your content with buyers’ decision-making behaviors.

This video infographic provides statistics and best practices for sales enablement.

From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.

From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

Sales Playbook Template

An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.


Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this budget template to set and track your Sales Enablement budget.

This course has 6 video modules that will help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.

In a July 2014 study sponsored by Showpad, Demand Metric explored the impact of "bad" sales interactions, or poor performing sales conversations, to understand how they affect sales opportunities and overall revenue.

This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.

Use this tool to define, track, and report on your key Enablement Knowledge Management (Enablement KM) performance metrics.

A template to document your Enablement Knowledge Management (Enablement KM) objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to help you design a Request for Proposal (RFP) for a Enablement Knowledge Management (Enablement KM) System.

Use this matrix to compare Enablement Knowledge Management (Enablement KM) vendor solutions based on your requirements.

Use this tool to measure your organization's enablement knowledge management (KM) capabilities.

Use this matrix to obtain information about key vendors that can help you build your Enablement Knowledge Management (Enablement KM).

Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.