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Smart Project: Social Media Marketing

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Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Jesse Hopps
Social Media Manager Job Description - Use this template to develop a job description for a Social Media Manager.
Social Media Marketing Plan Playbook

Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.


In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Jesse Hopps
The CMO's Guide To The Social Media Landscape Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual...

A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.

Social Media Marketing Framework

Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

Social Media Usage Survey

A survey to get a better understanding of social media use by your employees.

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Lauren Follett

Social media has become vital to a small business’s marketing plan! The persistent question is: “how can your business get the most out of social media marketing?” Find out in The Small Business Guide to Social Media Mastery, a brand new infographic brought to you by MarketMeSuite and Placester!

Social Media Governance Document

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Social Media Strategy Workbook

Use this template to outline, summarize and communicate your overall social media strategy plan.

Social Media Marketing Budget Template

Use this tool to set and track your social media budget.


Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.

Social Media Assessment

Use this to measure your organization's ability to implement a Social Media Program.

Top Social Media Sites Database

A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.

Social Media Policy and Guidelines

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

This course has 6 video modules and a tool-kit with 21 tools & templates that will help you develop a comprehensive social media marketing plan.

Social Media Risk Assessment

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

Social Media Competitor Tracking Tool

A tool to monitor & compare key metrics of your competitors social media activities.


Our 2016 State of Social Media Marketing research study is now complete, and the results provide some valuable insights and benchmarks for modern social media marketing.

A template to help you build a business case for an investment in a Social Media program.

Social Media Channel Map

Use this to outline your Social Media strategy by channel and communicate your KPIs.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.