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Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.


In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

A survey to get a better understanding of social media use by your employees.


A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Use this template to outline, summarize and communicate your overall social media strategy plan.

Use this tool to set and track your social media budget.

Use this to measure your organization's ability to implement a Social Media Program.

A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.


Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

This course has 6 video modules and a tool-kit with 21 tools & templates that will help you develop a comprehensive social media marketing plan.

A tool to monitor & compare key metrics of your competitors social media activities.

A template to help you build a business case for an investment in a Social Media program.

Use this to outline your Social Media strategy by channel and communicate your KPIs.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

A tool to organize and assign tasks when implementing a Social Media program.

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to define, track and report on your key Social Media program metrics and KPIs.


Our 2016 State of Social Media Marketing research study is now complete, and the results provide some valuable insights and benchmarks for modern social media marketing.


Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.