Social Media Competitor Tracking Template

Resource Overview

A tool to monitor & compare key metrics of your competitors social media activities.


Related Resources

Your Problem

You need to keep tabs on what your competitors are doing from a social media perspective.

Our Solution

We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc.

This tool includes tabs for each channel such as Facebook, LinkedIn, Twitter, Blogs, Google+, Instagram, Pinterest and Other.

Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • easy color-coded format
  • tracks key social media metrics
  • demonstrates who has social media advantage
  • provides a report for senior management
  • save 4 hours on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)