Social Media Opportunity Assessment

Resource Overview

Use this to identify social media opportunities in sales, marketing, and customer service.


Your Problem

You need to evaluate the potential benefits of implementing a Social Media program for your organization.

Our Solution

We created the Social Media Opportunity Assessment to identify achievable goals in three social media target areas: sales, marketing, and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a Social Media implementation. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • gives an analytical perspective
  • contains a well-researched questionnaire for evaluation
  • a detailed set of results & recommendations
  • identifies achievable goals from implementation
  • saves 4 hours of formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Analytical