Social Media Opportunity Assessment

Resource Overview

Use this to identify social media opportunities in sales, marketing, and customer service.


Related Resources

Your Problem

You need to evaluate the potential benefits of implementing a Social Media program for your organization.

Our Solution

We created the Social Media Opportunity Assessment to identify achievable goals in three social media target areas: sales, marketing, and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a Social Media implementation. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • gives an analytical perspective
  • contains a well-researched questionnaire for evaluation
  • a detailed set of results & recommendations
  • identifies achievable goals from implementation
  • saves 4 hours of formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Analytical