eWorkshop: 2016 State of Social Media Marketing

eWorkshop Description:

Our 2016 State of Social Media Marketing research study is now complete, and the results provide some valuable insights and benchmarks for modern social media marketing. The study looked at goals for social media marketing, with an emphasis on B2B lead generation. Find out how your efforts compare in the areas of: 

 

• Top goals for B2B social media use
• How staffing levels impact effectiveness
• Top tools for social media marketing
• ROI performance and what influences it

This eWorkshop is ideal for any marketing professional who needs to leverage social media best practices.
 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Aseem Badshah - Founder & CEO, Socedo

Aseem Badshah founded Socedo as a simple and effective web application for lead generation and relationship management on Twitter.  Aseem has made it his mission to help companies leverage social media to make a difference on the bottom line, as many businesses are having great difficulty prioritizing and scaling their social media efforts. Socedo aims to help businesses get more leads, conversions and brand advocates by building closer/deeper relationships with their audience.