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A guide to help you learn more about and build your public relations capabilities.


Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.


Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Smart Project: Public Relations

Related Resources 

Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.