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Public Relations

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Building Successful PR Campaigns

A guide to help you learn more about and build your public relations capabilities.

Free

Public Relations Plan Playbook

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Free

Crisis Communications Team Roles Matrix

Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

Public Relations Strategy

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Related Resources

Training Course: Public Relations

Public Relations Plan Playbook

Public Relations Framework

Agency Management Playbook

Social Media Marketing Plan Playbook

Public Relations Agency RFP

Public Relations Budget Template

Competitive Analysis Tool

Media Relations and PR Audit

Media Specialist Job Description

PR Agency Selection Tool

Customer Profile Template

Positioning Statement Worksheet

Message Mapping Tool

Press Kit Checklist

Press Release Template

Public Relations Metrics Dashboard

Competitive PR and Advertising Analysis

Driving SEO with Press Releases

Driving SEO with Press Releases

Public Relations Solution Study

Public Relations Strategy Scorecard

Public Relations System RFP Template

Public Relations System Vendor Evaluation

Public Relations Maturity Model

Public Relations Vendors Matrix

eWorkshop: Building a PR Program

Building Successful PR Campaigns

Analyzing Competitive Ad vs. PR Spending

Analyzing Competitive Ad vs. PR Spending

Crisis Communications Plan Template

Crisis Communications Review Chart

Crisis Communications Schedule

Crisis Communications Team Organizational Chart

Crisis Communications Team Roles Matrix

Crisis FAQ Template

Media Response Policy Template

Holding Statement for Media Template

Crisis Level Chart

Key Audience and Groups Crisis Template

Key Audiences and Groups Questions Template

Crisis Inquiry Journal Template

Spokesperson Designation Template

Spokesperson Procedures Guide Template

Topic Matter Expert Contact List

Crisis Procedure for Family Members Template

Crisis Procedure for the Media Template

Crisis Messaging Map Tool

Crisis Messaging External Notifications List

Crisis Messaging Internal Notifications List

Messaging Approval Form

Crisis Coverage Checklist

Story Trends and Stakeholder Issues Checklist

Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program. This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.