Social Media Channel Map

Resource Overview

Use this to outline your Social Media strategy by channel and communicate your KPIs.


Related Resources

Your Problem

You are interested in outlining your Social Media strategy.

Our Solution

We created the Social Media Channel Map to help you outline your social media strategy by channel. This Microsoft Excel tool groups channels into six main categories: Social Networks, Social Bookmarks, Presentation Sharing, Blogs, Video/Photo Sharing & Microblogs. In the "Map" tab, select the channels that best work for your organization. You can add and/or remove any channels that do not serve your social media strategy.

In the "Channels" tab, you will be able to set goals, select a project owner, and incorporate key performance indicators (KPIs) for the channels you selected in the "Map" tab.

Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • maps out social media channels
  • visually expresses overall social media strategy
  • includes space to describe each channel more in-depth
  • easily customizable
  • great resource to communicate social media initiatives to other departments


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)