Social Media Maturity Assessment

Resource Overview

Use this to measure your organization's ability to implement a Social Media Program.


Related Resources

Your Problem

You need to understand if your organization is prepared to take on a Social Media initiative.

Our Solution

Use this Microsoft Excel document to measure your organization's Social Media capabilities. This prescriptive self-assessment tool allows you to rate your compliance with best practices across the following dimensions: Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • identifies social media best practices
  • support for approval of a social media intiative
  • contains a well organized self assessment
  • spider-chart of social media capabilities
  • provides instant results and reccomendations


Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (Basic)