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This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Free

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Free

Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

Use this to define, track, and report on your key marketing metrics.

Free

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Free

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Marketing Calendar Template

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2021.

Public Relations Strategy

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Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

Marketing Communications Calendar 2021

Use this professionally designed calendar to organize and communicate all of your marketing activities for 2021.

Content Marketing Editorial Calendar 2021

Use this calendar template to keep track of your content marketing and distribution efforts for 2021.

Free

Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation.

Free

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

Free

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Free
Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

Free

In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

Free

 In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

Free

In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.

Free

A roles matrix to help you organize your Digital Marketing efforts.

Free

This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.

Free

This guide provides practical advice about how to hire an online community manager.

Use this professionally designed calendar to organize and communicate all of your marketing activities.

This course has 6 video modules that will help you conduct an effective website redesign.

Free

This live session is ideal for sales & marketing professionals who are responsible for driving revenue.

Free
Gamification Technology Overview

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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