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Free

Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.

Free
Creating a Social Media Policy

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

Free

This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..

Use this matrix to compare Social Media vendor solutions based on your requirements.

Free
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A guide to help you understand how to use social media monitoring tools.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

Use this tool to organize and communicate all of your social media marketing activities for 2018.

Free

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

A template to quickly document the role and responsibilities for this position.

A template to quickly document the role and responsibilities for this position.

Smart Project: Social Media Marketing

Team
 
Related Resources 

Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Smart Program: Social Media

Team

Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for posting content to your social media channels.

 

Free

This eWorkshop will teach you how to use Pinterest for business.

A checklist to ensure the success of your Twitter marketing program.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Smart Program: Blog

Team

Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.

 

A Microsoft Excel checklist to ensure the success of your Facebook Page.

Free

Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

A checklist to ensure the success of your Google+ marketing program.

A checklist to ensure the success of your company's LinkedIn Page.

A checklist to ensure the success of your Instagram marketing program.

A checklist to ensure the success of your LinkedIn Group.

A checklist to ensure the success of your Pinterest marketing program.

Free

This eWorkshop is ideal for any marketing professional who needs to create a social enterprise by building meaningful relationships with customers, partners, employees and influencers.

Free

Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

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