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Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.
Use this tool to create a 2023 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.
Use this tool to create a 2022 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.
Use this tool to create a 2022 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.
Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.
Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.
A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2022.
Use this professionally designed calendar to organize and communicate all of your marketing activities for 2022.
Use this template to professionally document your market research study and its findings when presenting them to your executive team.
The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.
Use this tool to track all your projects for 2022, assign ownership & allocate resources, document scope, budget and timelines.
Use this calendar to organize the distribution dates for your video marketing program in 2022.
Use the 2022 Employee Holiday Calendar to keep track of employee vacation days, personal days and sick days.
A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2022.
A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2023.
Use this professionally designed calendar to organize and communicate all of your marketing activities for 2023.
Use this tool to organize and communicate all of your social media marketing activities for 2023.
Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
Use this Agile Marketing tool to ensure lessons learned during each Sprint are leveraged.
This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.
This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.
Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.
Use this to define, track and report on your Demand Generation metrics.