ABM Framework

Resource Overview

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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Use this account based marketing framework to define the activities required to successfully create, plan and execute an ABM program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this demand generation framework include:

  1. ABM Strategy & Alignment
  2. Account Selection
  3. Insight Generation
  4. Account Planning
  5. ABM Campaign Execution
  6. Results Measurement

Within each stage there are a series of essential activities that need to be performed to ensure alignment between all of your programs.