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Channel Marketing Automation

This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.

Free

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Free
Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Free

This Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.

Free

This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.

Free

This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..

Free

This eWorkshop will present a summary of the "Sales Compensation Solution Acquisition: Getting to Automation & ROI" How-to Guide; a resource to help organizations use a more effective process for acquiring ICM solutions.

Free
Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Free
Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Free

This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.

Free

From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.

Free

This eWorkshop presents results from the sales & marketing analytics study, focusing its attention on the tools; sources of data and techniques marketers are using to drive their analytics efforts.

Free

In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

Free
Developing Sales Playbooks from Journey Maps

This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.

Free

Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.

Free

This eWorkshop will unveil insights and best practices derived from the input of more than 250 organizations, and will bring the value of employee engagement into sharp focus.

Free

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the platforms, practices, agility, investment and results of creating digital customer experiences.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free
Marketing Resource Management

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

Free

In this eWorkshop, our Chief Analyst, Jerry Rackley, will describe the current Sales Enablement landscape, best practices and how webinars & web conferencing can facilitate the success of this function.

Free

Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.

Free
Understanding Location-Based Advertising

This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Free
Tag Management Best Practices

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

Free

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.

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