Resource Overview

Digital marketing is changing fast. If your marketing department can't adapt quickly to the changes then your customers will find you obsolete and irrelevant. This webinar reveals five common barriers to building world-class digital marketing.

eWorkshop: Top 5 Barriers to World-Class Digital Marketing

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eWorkshop Description:

Digital marketing is changing faster and faster and cataclysmic changes loom on the near horizon. If your marketing department can’t adapt quickly to the changes from cross-channel marketing, personalization, marketing automation, and new analytics then your customers will find you obsolete and irrelevant. It really puts marketing in the position of adapt or die.
 
Interviews with almost 100 top-level digital marketers reveal five common barriers to building world-class digital marketing. But, for every one of these barriers there are proven ways to get over, under, around or through them.
 
In this session you will learn:

  • How your digital marketing capability compares to other digital marketing organizations
  • What you need to do to move up each of the seven stages of digital marketing maturity
  • The secrets that have helped others break through the top five barriers that have caused pain, organizational turmoil, and lost customers.

 

About the Instructor:

Suzy McKee, senior product marketing manager, is responsible for go-to-market strategies and sales enablement primarily for Sitecore’s North America market. Suzy comes to Sitecore with a 20-year career in marketing and marketing consulting experience. Prior to joining Sitecore, she led the product marketing function at Marketo, a leader in marketing automation and revenue analytics, and Lyris, a leading email service provider.

About the Sponsor:

Sitecore is a global software company committed to developing products that solve real world problems and deliver demonstrable results. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers.

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