eWorkshop: Sales & Marketing Data Quality

Resource Overview

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.

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eWorkshop Description:

The data stored in CRM and marketing automation systems is vital when it comes to generating revenue, yet just 38% of organizations in this study report having "clean" data. During this free eWorkshop, Chief Analyst Jerry Rackley will present results from the recent Sales & Marketing Data Quality study:

  • The impact of dirty data on conversion rates
  • An overview of how and where data is stored, cleaned and managed
     

About the Instructor:

Jerry Rackley, Chief Analyst, Demand Metric
Jerry began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.  During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. 

About the Sponsor: 

NetProspex is the leading provider of B2B marketing data services and data management. Get complete business contact lists and grow and clean your data. 

Netprospex Sponsor Demand Metric Webinar Sales & Marketing Data Quality