eWorkshop: Sales Enablement Best Practices

Resource Overview

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show what Sales Enablement does in firms where it is effective, as well as how it is staffed, measured and managed.

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eWorkshop Description:

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends.  During this free eWorkshop, Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show:

  • What Sales Enablement does in firms where it is effective
  • How it is staffed, measured and managed
  • How to apply the best practices identified in the study to improve the effectiveness of your own Sales Enablement function
     

About the Instructor:

Jerry Rackley, Chief Analyst, Demand Metric
Jerry began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.  During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. 

About the Sponsor: 

Qvidian provides software applications that enable sales teams to accelerate the sales cycle and close more deals. We do this by providing sales people with access to the most relevant content, tools, and expertise needed to precisely execute at each stage of the sales cycle.  

Qvidian Sponsor Demand Metric Webinar Sales Enablement