eWorkshop: Using Mobile and Social for Events

Resource Overview

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

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eWorkshop Description:

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Studies have shown that, on average, corporations allocate nearly 25% of their marketing budget to in-person events. Are you optimizing this investment?

Watch this webinar to learn strategies to:

  • Integrate events with existing marketing and sales tools
  • Maximize event attendance
  • Increase engagement with mobile apps
  • Amplify your event reach with social media
 

About the Instructors:

Eric Eden, VP of Marketing - Cvent
Eric Eden has 17 years of experience in B2B marketing, digital media, online marketing, and marketing web-based products and solutions. Today Eric is responsible for Cvent's global marketing strategy, marketing campaigns, and marketing partnerships.

Jackie Sass, Event Marketing - Merkle
Jackie has more than 7 years of experience including; event management, marketing campaign planning and execution both online and offline, demand generation, and creating of industry marketing strategy.

About the Sponsor:

Cvent has customers in more than 100 countries who use Cvent software to plan events, find venues, manage membership data, create mobile apps, send surveys and develop strategic meetings management programs.

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