Driving SEO with Press Releases

This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts. 

For decades, press releases were the basic building blocks of a public relations strategy.  A company that wanted press coverage would write and issue a press release.  The more skilled the company was at media relations, the better this strategy worked.  Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).

For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases.  If releases also produce favorable media coverage, that’s viewed as a bonus.  The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website.  These links are known as backlinks.  The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP).  While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.

Read this brief 8-page guide to understand the following:

• How press releases boost SEO

• Writing press releases for SEO

• The pros and cons of a press release SEO strategy

• Using press releases in your SEO efforts 

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