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State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

Marketing Attribution Cheat Sheet

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.

 marketing attribution checklist template

This checklist provides step-by-step instructions to help you implement marketing attribution.

Media Mix Modelling Cheat Sheet

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

Media Mix Modeling Checklist

Use this checklist to help you create a marketing data table and implement a media mix model.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

Use this template to manage your shopper and consumer behavioral insights collection effort.

Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis


Join Demand Metric, Allocadia and QuintoVate, as they discuss what leading companies are doing to master Marketing Performance Management. 


Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Track and measure the results of your video marketing program with this dashboard.


This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.

Use this tool to define, track, and report on your key sales enablement performance metrics.


This eWorkshop will present the barriers to big data and discuss ways some organizations are overcoming them.

Revenue Marketing Transformation

A guide to help you understand the Revenue Marketing journey.


This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

If you're a Nonprofit, use this to define, track and report on your marketing program metrics.

Measuring Marketing Performance

A guide to help you prepare for measuring marketing performance in your department.

Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

A guide to help you develop a marketing analytics process within your company.

A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.

Analyzing Competitive Ad vs. PR Spending

A guide to help you track & analyze your ad & PR spending.

Use this template to set and track your overall marketing budget.


This guide provides practical advice for executing and measuring trade promotion campaigns.