Closing the Loop on Trade Promotions

Resource Overview

This guide provides practical advice for executing and measuring trade promotion campaigns.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice for executing effective trade promotion campaigns.

Read this brief 7-page guide to learn:

  • Definition of Trade Promotion
  • Types of Trade Promotion
  • Trade Promotion Management Lifecycle
  • Benefits of Closing the Loop
  • Measuring Trade Promotion Effectiveness


Read this report to learn how to implement effective trade promotion campaigns. Use our tools to evaluate different trade promotion campaigns and to demonstrate a measurable ROI.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at to make a content request.