Resource Overview

This guide provides practical advice for executing and measuring trade promotion campaigns.

Closing the Loop on Trade Promotions

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Executive Summary

This How-To Guide has been designed to provide practical advice for executing effective trade promotion campaigns.

Read this brief 7-page guide to learn:

  • Definition of Trade Promotion
  • Types of Trade Promotion
  • Trade Promotion Management Lifecycle
  • Benefits of Closing the Loop
  • Measuring Trade Promotion Effectiveness

 

Read this report to learn how to implement effective trade promotion campaigns. Use our tools to evaluate different trade promotion campaigns and to demonstrate a measurable ROI.

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