Resource Overview

Use this template to manage your shopper and consumer behavioral insights collection effort.

Shopper Marketing Insights Database

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Your Problem

You need an effective way of managing your shopper and consumer behavioral insights that are collected over time.

Our Solution

We created the Shopper and Consumer Insights Database to help you keep track of your behavioral insight collection efforts. This Microsoft Excel database allows you to track a variety of characteristics related to your insight data including: campaign source, insight location, technology and overall sentiment.

Key Benefits

  • keeps shopper and consumer insight information in one place
  • tracks key insights for use in campaigns
  • easy-to-use Excel format