eWorkshop: Barriers to Big Data Adoption

Resource Overview

This eWorkshop will present the barriers to big data and discuss ways some organizations are overcoming them.

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eWorkshop Description:

Big Data is more than a set of buzzwords, it is becoming as mainstream as a differentiating business function that is pushing deeper into daily business operations. The promise of Big Data is eluding some organizations because some significant barriers to adoption exist in the form of People, Data and Process.

This eWorkshop explores these barriers and discusses ways some organizations are overcoming them. Join us for this 30-minute eWorkshop that is ideal for organizations that believe Big Data is key to their future.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development.  He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.  During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.